Hi, I’m Jacob.

I lead the in-house video team at Crate & Barrel. It’s a creative department I built from the ground up, producing everything from national CTV commercials to the product videos that quietly drive conversion across the site.

We’re a lean team of 7 people churning out 350+ projects a year. I designed the system that runs it: the workflows, the tracking, the post-production pipeline, and the data infrastructure.

I came up the long way: photo production at Walmart, account management at FCB and Ogilvy, a decade of freelance shooting and editing in Chicago, and 400+ videos for the University of Michigan. I've held nearly every job on a set and in an edit bay, which is exactly why I'm good at leading the people who hold them now.

At Crate, the work I'm proudest of isn't the volume. It’s bringing commercial productions in-house, negotiating the company's enterprise AI and music licensing deals, and turning a weekly creative review everyone dreaded into the SVP's favorite meeting of the week.

Outside the studio: marathoner (slowly working toward an ultra), lifelong student of Wes Anderson and James Turrell, and passionate Liverpool FC fan.